The complete guide to TikTok SEO — ranking factors, keyword strategies, and what actually works based on real experiments.
TikTok has quietly become one of the world's most-used search engines — especially for Gen Z. For the first time in 15 years, Google is no longer the default discovery platform for millions of users. Nearly 40% of Gen Z use TikTok or Instagram to search for places to eat, products to buy, and answers to questions — according to Google's own internal data. TikTok SEO is the process of optimizing content to rank in TikTok's search results. It's still
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