Bluesky — Jack Dorsey's AT Protocol-based decentralized microblogging platform — grew to 30 million users in 2025 as X/Twitter's ownership changes drove platform diaspora. The AT Protocol's 'algorithmic choice' and custom feeds attracted Twitter power users seeking familiar chronological experiences with better moderation tools.
Bluesky currently drives about 640K/mo in monthly search volume, +389% year over year. Common use cases include Social media platform analysis, Creator migration content, Decentralized social marketing.
Related keywords people also research: TikTok Ban, Threads, Mastodon & Fediverse, Creator Economy, Instagram Reels, LinkedIn Creator.
Explore more Social Media Trends.
More social media trends: TikTok Ban, Instagram Reels, Threads, LinkedIn Creator, YouTube Podcast, Reddit, TikTok Shop, Creator Economy, Substack Newsletter, Mastodon & Fediverse, Discord Community, Patreon.
Tagged: Bluesky, Decentralized, Twitter alternative.