The deprecation of third-party cookies and signal loss from privacy changes has driven investment in customer data platforms that unify first-party data. CDP adoption by mid-market companies — previously only viable for enterprise scale — has grown significantly with the expansion of accessible platforms.
Customer data platforms and first-party data currently drives about 340K/mo in monthly search volume, +223% year over year. Common use cases include Customer data platforms and first-party data B2B tech publication coverage, Customer data platforms and first-party data systems integrator lead gen, Customer data platforms and first-party data enterprise SaaS SEO.
Related keywords people also research: AI first enterprise workflow automation, Cloud migration to AI optimized infrastructure, Digital twins in manufacturing, Low code platform enterprise adoption, API first and composable architecture, Predictive analytics and business intelligence AI.
Explore more Digital Transformation Trends.
More digital transformation trends: AI-first enterprise workflow automation, Cloud migration to AI-optimized infrastructure, Digital twins in manufacturing, Low-code platform enterprise adoption, API-first and composable architecture, Predictive analytics and business intelligence AI, ERP modernization and SAP migrations, Change management as digital transformation bottleneck, Supply chain digitization and visibility.
Tagged: CDP, Data.