Index fund investing — passive investment in broad market indices through Vanguard, Fidelity, and Schwab's ultra-low-expense funds — remained the dominant recommended strategy as research continued confirming that the majority of active managers underperform their benchmark indices after fees over long time horizons.
Index Fund Investing currently drives about 780K/mo in monthly search volume, +134% year over year. Common use cases include Passive investing content, Vanguard-adjacent marketing, Simple investing education.
Related keywords people also research: ETF Investing, Robo Advisor, Dividend Investing, High Yield Savings Account, Roth IRA, Portfolio Rebalancing.
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Tagged: Index funds, Passive investing, Low-cost.