Instagram's native shopping features — shoppable posts, product tags, and Instagram Checkout — enabled direct purchase within the platform's feed and stories. The feature's performance varied by category with fashion, beauty, and home décor seeing the strongest conversion while it struggled with higher-consideration purchases.
Instagram Shopping currently drives about 380K/mo in monthly search volume, +156% year over year. Common use cases include Social commerce brand strategy, Instagram shop SEO, In-app purchase content.
Related keywords people also research: Social Commerce, TikTok Shop, Creator Economy, influencer marketing, in app shopping, Instagram Reels.
Explore more Shopping Trends.
More shopping trends: Buy Now Pay Later (BNPL), AI Shopping Assistant, Secondhand Luxury, Same-Day Delivery, Grocery Delivery, Social Commerce, Livestream Shopping, AR Try-On, Subscription Commerce, Price Comparison Shopping, Retail Loyalty Programs, Retail Return Policies, Flash Sales & Limited Drops.
Tagged: Instagram shopping, In-app commerce, Social checkout.