Tracking protein, carbohydrate, and fat grams rather than just calories became the preferred dietary approach of the fitness community and high-protein movement adherents. The 'hitting your macros' concept drove demand for nutrition scales, accurate food databases, and macro-split calculators.
Macro Tracking currently drives about 480K/mo in monthly search volume, +198% year over year. Common use cases include Fitness nutrition content, Supplement brand strategy, Diet app marketing.
Related keywords people also research: Calorie Tracking App, High Protein Diet, Protein First Meals, Keto Diet, Continuous Glucose Monitor, Protein Shake.
Explore more Nutrition Trends.
More nutrition trends: High Protein Diet, Intermittent Fasting, Carnivore Diet, Continuous Glucose Monitor, Gut Microbiome Testing, Seed Cycling, Low-Carb Diet, Elimination Diet, GLP-1 Diet Protocol, Mediterranean Diet, Anti-Inflammatory Diet, Calorie Tracking App, Protein-First Meals, Keto Diet, Paleo Diet.
Tagged: Macros, Tracking, Fitness nutrition.