Gender-inclusive makeup — tinted moisturizers, concealer, defined brows, and lip balm with color for men — continued normalizing as gender-fluid beauty brands like WARPAINT For Men and broader acceptance of male beauty routines reduced cultural barriers. Male celebrity beauty endorsements drove search interest significantly.
Men's Makeup currently drives about 245K/mo in monthly search volume, +289% year over year. Common use cases include Men's beauty brand content, Gender-inclusive marketing, Male grooming SEO.
Related keywords people also research: Men's Skincare, Skin Tint, Daily SPF, Clean Makeup, Bold Brows, Men's Mental Health.
Explore more Makeup Trends.
More makeup trends: Blush Placement Trend, Skin Tint, Graphic Eyeliner, Lip Liner, Clean Makeup, Glass Skin Makeup, Tubing Mascara, Bronzer, Bold Brows, Concealer, Siren Eyes, Fox Eye Makeup, Coquette Aesthetic, Doe Eyes Makeup, Mob Wife Aesthetic, Clean Girl Aesthetic, Clean & Non-Toxic Foundation, Lip Liner Revival, Lip Stains & Peel-Off Formulas, Brown Mascara & Softer Lash Looks, Faux Freckle Pens & Stamps, Eyeshadow Sticks & Eye Tints, Gyaru & Y2K Makeup Revival.
Tagged: Men's makeup, Gender-neutral, Male grooming.