Gummy candy reformulated with real fruit juice, reduced sugar, added fiber, and no artificial colors captured the fastest-growing confectionery segment as health-conscious consumers sought permission to indulge. SmartSweets' innovative low-sugar gummy bears pioneered the category before a wave of competitors entered.
Better-For-You Gummies currently drives about 340K/mo in monthly search volume, +267% year over year. Common use cases include Better-for-you confectionery, Candy reformulation research, Retail buyer targeting.
Related keywords people also research: Protein Chips, Dark Chocolate Bark, Date Bites, Seaweed Snacks, Cottage Cheese Snacks, Pork Rinds.
Explore more Snack Trends.
More snack trends: Freeze-Dried Candy, Protein Chips, Chili Lime Snacks, Seaweed Snacks, Pork Rinds, Dark Chocolate Bark, Cottage Cheese Snacks, Date Bites, Korean Snacks, Rice Cake Snacks, Biltong, Macadamia Nuts, Carnivore Diet Snacks, Freeze-Dried Liver Supplements, Beef Liver & Organ Meats, Healthy Toddler Snacks, Little Bellies Baby Snacks.
Tagged: Gummies, Better-for-you, Reduced sugar.