Freeze-dried candy — Skittles, Jolly Ranchers, and taffy subjected to freeze-drying for a dramatically expanded, crunchy, intensely-flavored result — became the defining TikTok food trend of 2024. The process's visible transformation and audible crunch made for inherently viral content, driving cottage industries of home freeze-dryers.
Freeze-Dried Candy currently drives about 318K/mo in monthly search volume, +601% year over year. Common use cases include Snack brand innovation, Viral content strategy, Ecommerce targeting.
Related keywords people also research: Freeze Dried Strawberries, Freeze Dried Meals, Protein Chips, Korean Snacks, Dark Chocolate Bark, Biltong.
Explore more Snack Trends.
More snack trends: Protein Chips, Chili Lime Snacks, Seaweed Snacks, Pork Rinds, Dark Chocolate Bark, Cottage Cheese Snacks, Better-For-You Gummies, Date Bites, Korean Snacks, Rice Cake Snacks, Biltong, Macadamia Nuts, Carnivore Diet Snacks, Freeze-Dried Liver Supplements, Beef Liver & Organ Meats, Healthy Toddler Snacks, Little Bellies Baby Snacks.
Tagged: Freeze-dried, Viral, Candy.