Cold brew coffee — steeped for 12-24 hours in cold water rather than brewed hot — became the dominant RTD coffee format and a home-brewing staple as consumers discovered the math of home preparation versus cafe prices. Cold brew concentrate kits, dedicated grinders, and large-batch brewing vessels all grew substantially.
Cold Brew Coffee currently drives about 560K/mo in monthly search volume, +145% year over year. Common use cases include Coffee product marketing, Home brewing content, RTD beverage strategy.
Related keywords people also research: Iced Coffee Drinks, Mushroom Coffee, Bulletproof Coffee, Matcha Latte, Dalgona Coffee, Cortado.
Explore more Coffee Trends.
More coffee trends: Mushroom Coffee, Ryze Mushroom Coffee, Iced Coffee Drinks, Matcha Latte, Cortado, Turkish Coffee, Bulletproof Coffee, Decaf Espresso, Dalgona Coffee.
Tagged: Cold brew, RTD coffee, Home brewing.