Ceremonial-grade matcha lattes displaced green tea bags as the premium tea-based beverage category as consumers educated through Japanese coffee shop aesthetics and health content embraced the preparation ritual. Ippodo, Matchabar, and dozens of cafe brands built significant followings around quality matcha sourcing.
Matcha Latte currently drives about 720K/mo in monthly search volume, +267% year over year. Common use cases include Cafe positioning, Wellness beverage marketing, Japanese food culture content.
Related keywords people also research: Iced Coffee Drinks, Mushroom Coffee, Ryze Mushroom Coffee, Cold Brew Coffee, Turkish Coffee, Adaptogen Beverages.
Explore more Coffee Trends.
More coffee trends: Mushroom Coffee, Ryze Mushroom Coffee, Iced Coffee Drinks, Cold Brew Coffee, Cortado, Turkish Coffee, Bulletproof Coffee, Decaf Espresso, Dalgona Coffee.
Tagged: Matcha, Japanese, Ritual.