Co-washing — cleansing hair with conditioner only, using light cleansing agents to remove buildup without sulfate-stripping — became mainstream for curly and coily hair types as the natural hair movement endorsed its moisture-preserving benefits. Purpose-formulated co-wash products from Kinky-Curly and As I Am captured the growing category.
Co-Washing currently drives about 240K/mo in monthly search volume, +156% year over year. Common use cases include Natural hair care marketing, Cowash product SEO, Curly hair content.
Related keywords people also research: Curly Girl Method, Hair Cycling, Scalp Care, Bond Repair Treatment, deep conditioning, cowash products.
Explore more Hair Trends.
More hair trends: Scalp Care, Hair Cycling, Curly Girl Method, Bond Repair Treatment, Hair Loss Treatment, Minoxidil, Hair Slugging, Rice Water for Hair, Castor Oil for Hair, Olaplex Treatment, Curtain Bangs, Wolf Cut, Rosemary Oil for Hair, Clean Dry Shampoo, Hair Gloss Treatment, Ribbon Braids, Protein Treatment for Hair.
Tagged: Co-wash, Sulfate-free, Curly hair care.