Ghee — clarified butter with the milk solids removed — has crossed from South Asian cooking into the mainstream wellness food market, positioned as a lactose-free, casein-free, and shelf-stable alternative to butter. The keto movement, Paleo diet, and Ayurveda wellness trend have all contributed to its rise in American and European kitchens.
Ghee & Clarified Butter currently drives about 445K/mo in monthly search volume, +223% year over year. Common use cases include Ghee brand SEO, Functional fat content, Ayurveda food marketing.
Related keywords people also research: Beef Tallow for Cooking & Skincare, clarified butter, Bulletproof Coffee, keto fat, ayurveda food, seed oil alternative.
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Tagged: Ghee, Cooking, Functional fat.