Hyaluronic acid — a humectant capable of holding 1000x its weight in water — became the most commonly added hydration ingredient across skincare product categories. Multi-molecular weight HA serums, water-based formulations, and HA-containing injectables for dermal filler all contributed to the category's growth.
Hyaluronic Acid Serum currently drives about 780K/mo in monthly search volume, +145% year over year. Common use cases include Hydration product marketing, Skincare brand strategy, Hyaluronic acid SEO.
Related keywords people also research: Ceramide Moisturizer, Niacinamide Serum, Skin Barrier Repair, Retinol, Snail Mucin, Peptide Serum.
Explore more Skincare Trends.
More skincare trends: Skin Barrier Repair, Slugging, Retinol, Tallow Moisturizer, Niacinamide Serum, Korean Skincare (K-Beauty), Peptide Serum, Bakuchiol, Glass Skin, Snail Mucin, Ceramide Moisturizer, Vitamin C Serum, Azelaic Acid, Double Cleansing, Face Roller, Red Light Therapy, Skin Flooding, Rosacea Skincare, Acne Skincare Routine, Tinted Mineral Sunscreen, Non-Toxic Chemical-Free Sunscreen, Exosome Skincare & Serums, Skin Barrier Repair Creams, Rice Water & Rice Extract Skincare, Men's Skincare Routine Basics, Facial Sculpting & Buccal Fat, Jawline Botox & Masseter Reduction, Rejuran & Polynucleotide Treatments, Intimate Skincare & Feminine Hygiene, Depuffing & Face Drainage Techniques.
Tagged: Hyaluronic acid, Hydration, Plumping.