Slugging — applying a thin layer of petrolatum (Vaseline) as the final skin care step to lock in moisture under an occlusive barrier — went viral after Reddit's SkincareAddiction and TikTok drove millions of users to try this free, highly effective skin barrier technique. The trend revitalized Vaseline as a prestige beauty product.
Slugging currently drives about 560K/mo in monthly search volume, +412% year over year. Common use cases include Skincare brand content, Occlusive product marketing, Budget beauty SEO.
Related keywords people also research: Skin Barrier Repair, Ceramide Moisturizer, Oil Cleansing, overnight skincare, Retinol, Hyaluronic Acid Serum.
Explore more Skincare Trends.
More skincare trends: Skin Barrier Repair, Retinol, Tallow Moisturizer, Niacinamide Serum, Korean Skincare (K-Beauty), Peptide Serum, Bakuchiol, Glass Skin, Snail Mucin, Ceramide Moisturizer, Vitamin C Serum, Hyaluronic Acid Serum, Azelaic Acid, Double Cleansing, Face Roller, Red Light Therapy, Skin Flooding, Rosacea Skincare, Acne Skincare Routine, Tinted Mineral Sunscreen, Non-Toxic Chemical-Free Sunscreen, Exosome Skincare & Serums, Skin Barrier Repair Creams, Rice Water & Rice Extract Skincare, Men's Skincare Routine Basics, Facial Sculpting & Buccal Fat, Jawline Botox & Masseter Reduction, Rejuran & Polynucleotide Treatments, Intimate Skincare & Feminine Hygiene, Depuffing & Face Drainage Techniques.
Tagged: Slugging, Occlusive, Budget skincare hack.