Live sports rights became the most valuable and contested content in streaming as Amazon Prime NFL Thursday Night Football, Apple MLS Season Pass, and Netflix's NFL Christmas games demonstrated streaming's ability to compete with traditional broadcast for the highest-value live content. The broadcast TV bundle's primary remaining value proposition — live sports — was under sustained attack.
Live Sports Streaming currently drives about 780K/mo in monthly search volume, +345% year over year. Common use cases include Sports streaming platform marketing, Rights deal analysis, Sports content SEO.
Related keywords people also research: NFL Football, Sports Betting, YouTube TV, Streaming Bundle, cord cutting, espn plus.
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Tagged: Live sports, Streaming rights, Cord cutting.