Podcast listenership has continued its multi-year growth trajectory, with Spotify and Apple Podcasts expanding into video podcast formats. The combination of long-form audio content, video clips distributed on social media, and host-read advertising has made podcasting both an entertainment medium and a brand-building vehicle that rivals traditional broadcast media in certain demographics.
Podcast Discovery & New Listener Growth currently drives about 567K/mo in monthly search volume, +156% year over year. Common use cases include Podcast network SEO, Show launch marketing, Podcast advertising content.
Related keywords people also research: Spotify Podcast, YouTube Podcast, podcast advertising, True Crime Podcast, Business & Entrepreneurship Podcast, Health & Wellness Podcast.
Explore more TV & Streaming Trends.
More tv & streaming trends: Ad-Supported Streaming, Netflix Password Sharing Crackdown, Live Sports Streaming, Korean Drama (K-Drama), Reality TV, True Crime Documentary, Streaming Bundle, YouTube TV, Sports Documentary, Animated Movies, IMAX Experience, Max (HBO Max), Disney+, Indie Film & Arthouse Streaming, IngramSpark Self-Publishing Platform.
Tagged: Podcasts, Audio, Streaming.