Oud — the resinous heartwood of Aquilaria trees, prized for its deep, complex, animalistic fragrance — achieved significant Western crossover as niche brands incorporated the Middle Eastern ingredient. Maison Francis Kurkdjian Baccarat Rouge 540 (containing cedar and ambergris) sparked enormous interest in complex, expensive-smelling oriental fragrances.
Oud Fragrance currently drives about 380K/mo in monthly search volume, +245% year over year. Common use cases include Luxury fragrance marketing, Middle Eastern beauty content, Premium perfume SEO.
Related keywords people also research: Baccarat Rouge 540, Niche Perfume, Genderless Fragrance, Skin Scent, Amber Fragrance, Perfume Layering.
Explore more Perfume & Fragrance Trends.
More perfume & fragrance trends: Niche Perfume, Gourmand Fragrance, Vanilla Perfume, Sol de Janeiro, Perfume Layering, Skin Scent, Body Mist, Baccarat Rouge 540, Genderless Fragrance, Home Fragrance & Candles, Fragrance Ingredient Transparency, Amber Fragrance, Musky Fragrance, Floral Perfume, Vanilla & Gourmand Fragrances, Hair Mist & Hair Fragrance, Matcha & Green Tea Fragrances, Fruity & Juicy Fragrances, DIY Perfume Making & Workshops.
Tagged: Oud, Oriental, Luxury fragrance.