Warm, edible-adjacent fragrance notes — led by vanilla but extending to caramel, chocolate, and tonka bean — have dominated the perfume market as consumers gravitate toward comforting, nostalgic scents. The 'vanilla girl' aesthetic on TikTok has made vanilla fragrances one of the most-searched perfume categories, with Kayali Vanilla, Glossier You, and Sol de Janeiro leading sales.
Vanilla & Gourmand Fragrances currently drives about 534K/mo in monthly search volume, +289% year over year. Common use cases include Fragrance brand SEO, Warm scent marketing, Vanilla note content.
Related keywords people also research: Gourmand Fragrance, caramel perfume, warm perfume, cozy perfume, vanilla girl, Sol de Janeiro.
Explore more Perfume & Fragrance Trends.
More perfume & fragrance trends: Niche Perfume, Gourmand Fragrance, Vanilla Perfume, Sol de Janeiro, Perfume Layering, Oud Fragrance, Skin Scent, Body Mist, Baccarat Rouge 540, Genderless Fragrance, Home Fragrance & Candles, Fragrance Ingredient Transparency, Amber Fragrance, Musky Fragrance, Floral Perfume, Hair Mist & Hair Fragrance, Matcha & Green Tea Fragrances, Fruity & Juicy Fragrances, DIY Perfume Making & Workshops.
Tagged: Vanilla, Gourmand, Fragrance.