Solid shampoo bars — providing the cleansing function of liquid shampoo in a concentrated, packaging-free format — grew as sustainability-motivated consumers sought to eliminate plastic bottles. Lush, HiBar, and dozens of indie brands competed in the growing zero-waste hair care category with formulations for various hair types.
Shampoo Bar currently drives about 195K/mo in monthly search volume, +156% year over year. Common use cases include Sustainable beauty marketing, Zero-waste content, Natural hair care SEO.
Related keywords people also research: Aluminum Free Deodorant, Microbiome Body Wash, Scalp Serum, Hair Cycling, Clean Dry Shampoo, sustainability.
Explore more Personal Care Trends.
More personal care trends: Scalp Serum, Men's Skincare, Aluminum-Free Deodorant, Hydroxyapatite Toothpaste, Daily SPF, Niacinamide, Self-Tanner, Oil Cleansing, Gua Sha, Microbiome Body Wash.
Tagged: Shampoo bar, Zero waste, Sustainable beauty.