Niacinamide (vitamin B3) became the most universally adopted skincare active ingredient across demographics, appearing in every product format from drugstore toners to luxury serums. Its excellent tolerability, multiple benefits (pore-minimizing, brightening, barrier-supporting), and compatibility with other actives drove its ubiquity.
Niacinamide currently drives about 520K/mo in monthly search volume, +156% year over year. Common use cases include Skincare ingredient content, Beauty product marketing, Formulation research.
Related keywords people also research: Retinol, Peptide Serum, Skin Barrier Repair, Daily SPF, Hyaluronic Acid Serum, Vitamin C Serum.
Explore more Personal Care Trends.
More personal care trends: Scalp Serum, Men's Skincare, Aluminum-Free Deodorant, Hydroxyapatite Toothpaste, Daily SPF, Self-Tanner, Oil Cleansing, Gua Sha, Shampoo Bar, Microbiome Body Wash.
Tagged: Niacinamide, Vitamin B3, Multi-benefit active.