Korean soju — a clear, neutral spirit traditionally made from rice or sweet potato at 17-25% ABV — became a versatile mainstream cocktail base as Korean restaurant expansion and K-culture media popularity drove soju from ethnic specialty stores to mainstream liquor retailers. The world's best-selling spirit is finding its Western mainstream moment.
Soju Cocktails currently drives about 290K/mo in monthly search volume, +267% year over year. Common use cases include Korean cuisine marketing, Spirits brand content, Bar trend analysis.
Related keywords people also research: Mezcal, Japanese Whisky, Hard Tea, Canned Cocktails, Non Alcoholic Cocktails, Low ABV Beer.
Explore more Alcohol Trends.
More alcohol trends: Non-Alcoholic Cocktails, Mezcal, Japanese Whisky, Hard Tea, Canned Cocktails, Bourbon Collecting, Natural Wine, Low-ABV Beer, Zero-Proof Spirits.
Tagged: Korean, Soju, Cocktail ingredient.