Birdwatching — using binoculars, apps like Merlin Bird ID and eBird, and dedicated guide books to identify and record bird species — grew significantly as the pandemic driving people outdoors introduced millions to the hobby. Younger birders (under 35) joining the hobby challenged the image of an exclusively older demographic.
Birdwatching currently drives about 390K/mo in monthly search volume, +145% year over year. Common use cases include Optics brand marketing, Birding app SEO, Nature hobby content.
Related keywords people also research: Nature Photography, National Park Camping, Wild Foraging, binoculars, outdoor trends, wildlife observation.
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More outdoor trends: Overlanding, Trail Running, Cold Water Swimming, Van Life, Bikepacking, Wild Foraging, National Park Camping, Rock Climbing, Surfing, Paddleboarding (SUP), Mountain Biking, Fly Fishing, Nature Photography, Outdoor Fitness, Outdoor Fitness & Calisthenics Parks, Pickleball Travel & Destination Play, Trail Running & Gravel Running, Cold Plunge + Sauna Contrast Therapy.
Tagged: Birdwatching, Birding, Nature observation.