Overlanding — self-sufficient vehicle-based travel through remote terrain with roof-top tents, recovery gear, and off-road-capable trucks or SUVs — became the premium outdoor adventure category for the truck-enthusiast demographic. Expo West, Overland Expo, and YouTube overland builds drove significant gear investment.
Overlanding currently drives about 390K/mo in monthly search volume, +312% year over year. Common use cases include Overland brand marketing, Off-road gear content, Adventure vehicle SEO.
Related keywords people also research: Van Life, Portable Power Station, Trail Running, Bikepacking, 4wd off road, camping gear.
Explore more Outdoor Trends.
More outdoor trends: Trail Running, Cold Water Swimming, Van Life, Bikepacking, Wild Foraging, National Park Camping, Rock Climbing, Surfing, Paddleboarding (SUP), Mountain Biking, Birdwatching, Fly Fishing, Nature Photography, Outdoor Fitness, Outdoor Fitness & Calisthenics Parks, Pickleball Travel & Destination Play, Trail Running & Gravel Running, Cold Plunge + Sauna Contrast Therapy.
Tagged: Overlanding, Off-road, Adventure travel.