Trail running participation grew significantly as road runners sought adventure, natural environments, and the ultra-endurance community that has built around 50K, 100K, and 100-mile ultramarathon events. The Western States and UTMB races achieved mainstream sports media coverage beyond dedicated running publications.
Trail Running currently drives about 480K/mo in monthly search volume, +267% year over year. Common use cases include Trail shoe brand marketing, Ultramarathon community SEO, Trail running gear content.
Related keywords people also research: Run Club, Zone 2 Training, Hoka Shoes, Trail Running Shoes, Overlanding, VO2 Max Training.
Explore more Outdoor Trends.
More outdoor trends: Overlanding, Cold Water Swimming, Van Life, Bikepacking, Wild Foraging, National Park Camping, Rock Climbing, Surfing, Paddleboarding (SUP), Mountain Biking, Birdwatching, Fly Fishing, Nature Photography, Outdoor Fitness, Outdoor Fitness & Calisthenics Parks, Pickleball Travel & Destination Play, Trail Running & Gravel Running, Cold Plunge + Sauna Contrast Therapy.
Tagged: Trail running, Ultramarathon, Mountain running.