Functional beverages containing adaptogenic herbs — ashwagandha, rhodiola, reishi, and holy basil — are positioned as alternatives to alcohol for social situations. Brands like Kin Euphorics, Recess, and De Soi (co-founded by Katy Perry) have created an 'adaptogenic cocktail' category that bridges the functional beverage and adult beverage aisles.
Adaptogen Beverages currently drives about 178K/mo in monthly search volume, +534% year over year. Common use cases include Adaptogen beverage brand marketing, Functional drink SEO, Stress-relief beverage content.
Related keywords people also research: Mocktails & Non Alcoholic Cocktails, Adaptogens for Stress, Functional Beverage, nootropic drink, stress drink, non alcoholic spirits.
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Tagged: Adaptogens, Functional beverage, Stress.