Kefir — fermented milk drink with a diverse microbiome of beneficial bacteria and yeasts — grew as gut health education elevated probiotic-rich dairy beyond yogurt. Lifeway's drinkable kefir achieved mainstream grocery placement while water kefir captured the dairy-free fermented beverage segment.
Kefir currently drives about 340K/mo in monthly search volume, +112% year over year. Common use cases include Dairy brand marketing, Gut health content, Probiotic product research.
Related keywords people also research: Kombucha, Greek Yogurt, High Protein Yogurt, Prebiotic Soda, Functional Beverage, Adaptogen Beverages.
Explore more Beverage Trends.
More beverage trends: Prebiotic Soda, Poppi Prebiotic Soda, Olipop, Stanley Quencher, Liquid I.V., LMNT Electrolytes, Dirty Soda, Agua Fresca, Prime Hydration, Celsius Energy Drink, Athletic Brewing Non-Alcoholic Beer, Sparkling Water, Electrolyte Water, Coconut Water, Functional Beverage, Adaptogen Drinks, Kombucha, Oat Milk, Almond Milk, Protein Shake, Collagen Drink, Orange Wine & Skin-Contact Wine, Non-Alcoholic & Zero-Alcohol Wine, Low-ABV Wine (Under 10%), Mocktails & Non-Alcoholic Cocktails, Adaptogen Beverages, THC-Infused Beverages, Yemeni Coffee & Specialty Origins, Ryze Mushroom Coffee.
Tagged: Fermented dairy, Probiotic, Gut health.