Dedicated smashburger restaurants — defined by the technique of pressing beef patties hard on flat-top griddles for maximum Maillard reaction crust — proliferated nationally in 2024-2025 as the format's social media virality translated into real estate expansion. The smash burger became the de facto premium fast-casual burger format.
Smashburger Restaurant currently drives about 540K/mo in monthly search volume, +289% year over year. Common use cases include Fast casual market research, Restaurant format analysis, Food franchise content.
Related keywords people also research: Smash Burger, Birria Tacos, Ghost Kitchen, Korean BBQ, Poke Bowl, Ramen Restaurant.
Explore more Restaurant Trends.
More restaurant trends: Birria Tacos, Birria Quesatacos, Korean BBQ, Omakase, Ghost Kitchen, Dim Sum, Ramen Restaurant, Poke Bowl, Hot Pot Restaurant, Ethiopian Food.
Tagged: Smash burger, Fast casual, Better burger.